Affiliate Outreach Email Template

Recruit affiliates and resellers who'll actually promote your product.

When to use

Use when reaching out to bloggers, influencers, newsletter writers, or complementary tools to join your affiliate or referral program. Most effective when the prospect already has an audience that overlaps with your ideal customer.

Who it's for

Growth marketers, partner managers, and founders running affiliate or referral programs.

Why it works

Affiliates are bombarded with program invitations. The winning pitches personalise the commission structure to the prospect's audience size and engagement, lead with what they earn (not what you get), and make the sign-up process sound effortless.

Email Template

Subject: {{X}}% commission — {{company}} affiliate program

Hi {{first_name}},

I've been following {{their_blog/newsletter/account}} — your audience of {{audience_type}} is a great match for what we do at {{your_company}}.

We have an affiliate program that pays {{commission_rate}} per {{sale/signup/referral}}. Given your audience, that could easily be {{estimated_monthly_earning}} per month.

It's a simple affiliate link — no complex integration. We handle tracking, payments, and all creative assets.

Interested in the details?

{{your_name}}

Tool partnership variant

Subject: Revenue share — {{your_tool}} x {{their_tool}}

Hi {{first_name}},

Our users frequently use both {{your_tool}} and {{their_tool}} together. I'd love to set up a mutual referral arrangement.

We'd promote {{their_tool}} to our {{your_user_count}} users, and you'd promote {{your_tool}} to yours. Simple revenue share on any conversions.

Worth a quick call to see if the numbers make sense?

{{your_name}}

Subject Line Variations

• {{X}}% commission — {{company}} affiliate program
• Affiliate partnership — {{company}}
• Earn {{amount}} per referral — {{company}} program
• Revenue share opportunity for {{their_blog_name}}

Personalization Ideas

• Calculate and mention estimated monthly earnings based on their audience size
• Reference a specific piece of their content that overlaps with your product
• Mention a similar affiliate in your program who they might know

Common Mistakes to Avoid

• Hiding the commission rate and making them click to find out
• Focusing on your product rather than what the affiliate earns
• Reaching out to affiliates whose audience doesn't overlap with your ICP
• Making the sign-up process sound complicated