Cold Email to a Marketing Director

Speak in metrics, outcomes, and channels — not features.

When to use

Use when reaching out to a Head of Marketing, VP Marketing, or CMO. This persona controls budget and is evaluated on pipeline, CAC, and brand metrics.

Who it's for

Sales reps and founders selling marketing tools, agencies, data platforms, or media buying services.

Why it works

Marketing directors are assessed by pipeline and CAC. Every new tool or vendor is evaluated through that lens. This template skips the feature pitch and goes straight to the metric they care about.

Email Template

Subject: Lowering CAC for {{company}}'s {{channel}} campaigns

Hi {{first_name}},

Marketing teams at {{industry}} companies typically see their {{channel}} CAC increase as campaigns scale — more spend, diminishing returns.

We help marketing teams {{how_you_solve_it}}. {{company_example}} reduced their {{channel}} CAC by {{X}}% in {{timeframe}}.

Is this something {{company}} is working on? Happy to share the approach.

{{your_name}}

New channel pitch

Subject: New acquisition channel for {{company}}?

Hi {{first_name}},

I noticed {{company}} is active on {{channels_they_use}}. One channel I don't see you using that's working well for {{similar_companies}} is {{channel}}.

We help marketing teams {{set it up/scale it}} — typically seeing {{CAC/result}} within the first {{timeframe}}.

Worth a 15-minute conversation to see if it's a fit for {{company}}'s funnel?

{{your_name}}

Subject Line Variations

• Lowering CAC for {{company}}'s {{channel}} campaigns
• New acquisition channel for {{company}}?
• {{company}}'s marketing stack — a thought
• {{X}}% lower CAC — {{industry}} case study

Personalization Ideas

• Research their tech stack (BuiltWith) for the tools they use
• Check their job postings for hiring signals about budget and priorities
• Reference a campaign or piece of content they've published recently

Common Mistakes to Avoid

• Pitching brand/creative value to a performance marketer (or vice versa)
• Not tying the pitch to a specific metric they're measured on
• Emailing the marketing team when the CMO/VP is the real decision-maker