Guest Post Outreach Template

Pitch a guest article that editors actually want to publish.

When to use

Use when pitching article ideas to blogs, publications, or industry media outlets. Most effective when you have a specific, original topic idea rather than a generic 'I'd love to contribute' pitch.

Who it's for

Content marketers, SEO teams, founders building thought leadership, and PR professionals.

Why it works

Editors receive hundreds of guest post pitches. They ignore vague ones. This template pitches a specific headline, a one-paragraph outline, and social proof that the writer can actually write — making the editor's decision a yes/no, not a 'let me find out more'.

Email Template

Subject: Guest post pitch: {{article_title}}

Hi {{editor_first_name}},

I'm a {{your_role}} at {{your_company}} and a regular reader of {{publication_name}}.

I'd like to pitch a guest article: "{{article_title}}"

The piece would cover:
- {{point_1}}
- {{point_2}}
- {{point_3}}

Target word count: {{word_count}}. I'd include {{data/examples/research}} to back it up.

My recent published work: {{link_1}}, {{link_2}}.

Would this be a fit for {{publication_name}}?

{{your_name}}

Data-driven pitch

Subject: Data-driven guest post for {{publication}}: {{title}}

Hi {{first_name}},

I recently ran a study on {{topic}} with {{N}} participants. The headline finding: {{surprising_stat}}.

I'd love to turn this into a guest post for {{publication_name}} — I think it would resonate with your {{audience_description}} audience.

Proposed title: "{{article_title}}"

I've written for {{similar_publication_1}} and {{similar_publication_2}} if you'd like examples.

{{your_name}}

Subject Line Variations

• Guest post pitch: {{article_title}}
• Pitching a guest article for {{publication}}
• Article idea for {{publication}}: {{topic}}
• Guest contribution — {{publication_name}}

Personalization Ideas

• Reference a recent article on their site and explain how yours would complement or contrast it
• Tie your topic to a trending subject in their industry
• Mention a specific audience segment their readers belong to

Common Mistakes to Avoid

• Pitching a topic that's already been covered recently on their site
• Not including writing samples or published links
• Vague pitches with no outline — 'I can write about marketing' won't get a reply
• Pitching overtly promotional content