Link Building Email Template

Earn backlinks without sounding like every other link builder.

When to use

Use when reaching out to website owners, bloggers, or editors to request a backlink, pitch a guest post, suggest a resource addition, or fix a broken link. Works best when you have a specific, genuinely useful reason for the link.

Who it's for

SEO managers, content marketers, and digital PR teams.

Why it works

Most link building emails are transparent and selfish. This template leads with specific value for the recipient — pointing out a gap in their content or offering a genuinely useful resource — which makes the backlink request feel like a natural next step rather than a demand.

Email Template

Subject: Resource suggestion for your {{article_title}} article

Hi {{first_name}},

I was reading your article on {{topic}} ({{URL}}) and noticed you mention {{related_point}} without linking to a detailed resource on it.

We recently published {{your_content_title}} — it covers {{what_it_covers}} in detail. I think it would add value for your readers there.

Happy to take a look at anything of yours I could mention in return.

{{your_name}}
{{website}}

Broken link outreach

Subject: Broken link on {{their_page}}

Hi {{first_name}},

Quick heads up — I found a broken link on your page: {{their_page_URL}}.

The link to {{broken_link_destination}} returns a 404. I have a similar resource on the same topic: {{your_URL}}.

Happy for you to use it as a replacement, or I can suggest another source if you prefer.

{{your_name}}

Subject Line Variations

• Resource suggestion for {{their_article_title}}
• Broken link on {{page_name}}
• Quick note about your {{topic}} guide
• Adding to your {{topic}} roundup?

Personalization Ideas

• Quote a specific sentence from their article to prove you read it
• Mention the exact section where your link would fit
• Offer a specific reciprocal mention rather than a vague 'happy to return the favour'

Common Mistakes to Avoid

• Mass outreach with no personalization — editors spot it immediately
• Pitching low-quality content that adds no real value
• Asking for a link in the subject line ('Link exchange request')
• Following up more than once on the same piece