Web Design Outreach Email Template

Win new web design clients with a personalised audit hook.

When to use

Use when a web design or development agency is prospecting for new clients. The audit-hook model — pointing out something specific about their current site — is one of the highest-performing openers in this category.

Who it's for

Web design agencies, freelance web designers, and development studios.

Why it works

Everyone wants a better website but no one wakes up thinking about redesigning one. The audit hook creates an immediate, tangible reason to pay attention: you've noticed something specific about their site that could be costing them.

Email Template

Subject: Quick note about {{company}}'s website

Hi {{first_name}},

I was browsing {{company}}'s website and noticed {{specific_observation — e.g. the mobile layout breaks on smaller screens / the contact form has a friction point / the hero copy doesn't match your current offering}}.

We help {{industry}} businesses fix exactly this — and typically see {{outcome, e.g. 20–35% more contact form completions}} within the first month.

Happy to put together a short audit (no charge) showing what we'd change and why. Worth it?

{{your_name}}
{{your_agency}}

Portfolio relevance angle

Subject: We've redesigned {{their_industry}} sites — would this interest {{company}}?

Hi {{first_name}},

We recently redesigned the website for {{similar_company}} — they saw {{outcome}} in the first {{timeframe}}.

I think there's a similar opportunity for {{company}} based on {{specific_observation}}.

I've attached a before/after of the {{similar_company}} project. Would a quick call make sense?

{{your_name}}

Subject Line Variations

Personalization Ideas

Common Mistakes to Avoid