Why Mail Maya Doesn't Track Opens and Clicks

The deliverability reasoning behind removing open and click tracking.

Most email tools insert a 1×1 invisible pixel into every email to detect when it is opened, and rewrite all links to track when they are clicked. Mail Maya deliberately does not do this — and it is one of the biggest reasons Mail Maya emails land in inboxes.

Why tracking pixels hurt you

• Tracking pixels require HTML — plain text emails cannot contain them
• Spam filters specifically scan for tracking pixels as a marker of mass marketing email
• Email clients like Apple Mail and Gmail now block tracking pixels by default, making open rate data unreliable anyway
• Recipients who notice tracking feel their privacy has been violated

Why click tracking hurts you

Link rewriting means every URL in your email gets replaced with a redirect URL through a tracking domain. Spam filters flag these rewritten links — especially from shared tracking domains — as a hallmark of phishing and marketing email.

What to measure instead

The metric that actually matters in cold email is replies. A reply represents a genuine expression of interest from a real human being. Mail Maya shows you reply counts per campaign, which is a far more reliable signal than open rates.

• Reply rate — the only cold email metric that matters
• Bounce rate — indicates list quality
• Campaign volume — how many emails have gone out

Tip: If you want to test whether your subject line is compelling, A/B test it and compare reply rates between the two variants. This gives you real signal, unlike open rates which are increasingly inaccurate.