Spintax Explained: {Hi|Hello|Hey}

How spintax creates natural variation across your emails.

Spintax is a technique that randomly picks one option from a set of alternatives each time an email is sent. This creates natural variation in your emails, making them look less like mass automated emails to spam filters.

Syntax

Enclose your options in curly braces, separated by pipe characters:

{Hi|Hello|Hey} {{first_name}},

When Mail Maya sends this email, it randomly picks one option — so one recipient gets 'Hi Jane,' another gets 'Hello John,' and a third gets 'Hey Mark,'.

Where to use spintax

• Email greetings: {Hi|Hello|Hey}
• Sign-offs: {Best|Thanks|Cheers|Kind regards}
• Subject lines: {Quick question|A thought|One thing I noticed}
• Sentence variations within the body

Example: full sentence variation

{I came across|I noticed|I was looking at} {{company}} recently and {wanted to reach out|thought I'd drop a note|had a quick question}.

Nested spintax

Mail Maya supports nested spintax, where the options themselves contain spintax:

{Hi {there|{{first_name}}}|Hello {{first_name}}|Hey}

Tip: Do not overuse spintax. 2–3 spin blocks per email is plenty. Over-spinning makes emails feel robotic and incoherent. The goal is subtle variation, not random content.