Using Custom Fields

How to store and use extra data about your leads.

Custom fields let you store any additional information about a lead beyond the standard fields (email, name, company, title). You can then use these in your emails for highly specific personalisation.

Examples of custom fields

• recent_funding — the company's latest funding round
• tech_stack — technologies they use
• mutual_connection — a shared contact
• pain_point — a specific challenge relevant to your offer
• location — city or region

Adding custom fields via CSV

Add extra columns to your CSV before importing. During the column mapping step, map each extra column to a custom field. Mail Maya will store the value per lead.

Using custom fields in email copy

Reference a custom field in your subject line or email body using double curly braces:

I saw {{company}} recently raised {{recent_funding}} — congrats!

If the field has a value for that lead, Mail Maya substitutes it in. If the field is blank, the variable is replaced with an empty string.

Tip: Even one well-researched custom field per lead can dramatically increase reply rates. A reference to something specific about the prospect shows you have done your homework.