Variable Substitution: {{first_name}} and More

How to personalise every email with lead data.

Variable substitution replaces placeholders in your email copy with real data from each lead's profile. This lets you write one email and have it automatically personalised for every recipient.

Syntax

Variables use double curly braces around the field name:

Hi {{first_name}}, I noticed {{company}} is hiring...

Available variables

• {{first_name}} — lead's first name
• {{last_name}} — lead's last name
• {{full_name}} — first and last name combined
• {{email}} — lead's email address
• {{company}} — company name
• {{title}} — job title
• {{custom_field_name}} — any custom field you have defined

What if a field is empty?

If a lead does not have a value for a variable you have used, the variable is replaced with an empty string. To avoid awkward output like 'Hi ,' — use a fallback approach in your writing: use the variable only if you are confident most of your leads have that field populated.

Tip: Variables work in both subject lines and email bodies. A personalised subject line can significantly increase open rates.