A/B Testing for Cold Email

Test two cold email variants simultaneously with Mail Maya's built-in A/B testing. Configure split ratios, track per-variant performance, and make data-driven decisions — no add-ons needed.

• Two variants (A and B) for each email step in a sequence
• Configurable split ratio (50/50, 60/40, etc.)
• Leads automatically assigned to a variant
• Per-variant analytics in the campaign review dashboard
• No external tools or add-ons needed